Official Rules



  1. Sweepstakes Period: The Love at First Light Giveaway (“Sweepstakes”) begins at 12:00 a.m. Eastern Time (“ET”) on Saturday, June 1, 2019 through its close at 11:59 p.m. ET on Sunday, June 30, 2019 (“Sweepstakes Period”).
  1. Eligibility: The Sweepstakes is open only to legal residents of the fifty (50) United States (including the District of Columbia), who are 18 years of age or older, as of date of Entry. Employees of Leo Schachter Diamonds, LLC (“Sponsor”), Yellow Line Productions, LLC (“Administrator”), Sterling Jewelers Inc., and their subsidiaries, affiliates, advertising agencies, and members of the immediate family of any such persons are not eligible to participate and win.  The term “immediate family” includes spouses, siblings, parents, children, grandparents, and grandchildren, whether as “in-laws,” or by current or past marriage(s), remarriage(s), adoption, cohabitation or other family extension, and any other persons residing at the same household whether or not related. This Sweepstakes shall be construed and evaluated solely according to United States law and subject to all federal, state and local laws and regulations. Void where prohibited.  By entering, Entrants acknowledge compliance with these Official Rules, including eligibility requirements. Entry or participation is considered a complete release of Instagram by each Entrant or participant.
  2. How to Enter: To enter the Sweepstakes during the Sweepstakes period, visit (“website”) and follow the instructions to complete the on-screen registration form and submit a photo, along with a caption (up to 280 words), of the “First” photo with your significant other, child, pet, friend, family or loved one to receive one (1) Entry into the Sweepstakes (Collectively a “Sweepstakes Entry”). Photos must be 10MB or less and in one of the following formats: JPG, JPEG, or PNG. Limit of one (1) Sweepstakes Entry per person/email address. After submitting a Sweepstakes Entry, entrants can  enter via Instagram, using your web-enabled mobile device, follow @First Light Diamond page on Instagram, post a photo to your personal Instagram page, of the “First” photo taken with your significant other, child, pet, friend, family or loved one, along with a caption (up to 280 words) and include the hashtag #loveatfirstlightsweepstakes to receive one (1) bonus entry into the Sweepstakes (collectively, a “Bonus Entry”).  Limit one (1) Bonus Entry per person/Instagram account. Bonus Entries must be posted in accordance with the Instagram Terms of Use. You must have an Instagram account to enter via Instagram and have your account privacy setting set to “Off”. If you do not have an Instagram account, and you would like to create one for free, download the free Instagram app at the Apple® App Store, Windows Marketplace, or the Google® Play store. The potential winner may be required to show proof of being the authorized account holder of the Instagram account associated with the Bonus Entry. By including #loveatfirstlightsweepstakes in your Bonus Entry during the Sweepstakes Period constitutes your agreement to these Official Rules. Entries will not be judged.

Collectively, all Sweepstakes Entries and Bonus Entries will be referred to as “Entries”. All Entries must be complete to be eligible.  All Entries must be received by 11:59 p.m. ET on June 30, 2019.

ENTRY REQUIREMENTS: All Entries must be in English. Entry must be your sole, original creation.  The person uploading the Entry will be deemed the Entrant (the “Entrant”). Entries received in excess of the limitation will be void and disqualify that Entrant. All Entries become the property of Sponsor and will not be returned, and Sponsor will not verify receipt of Entries. Proof of Entry is not proof of receipt by Sponsor.  By entering, you understand that your Entry, in its entirety or any portion thereof, may (in Sponsor’s sole discretion) be posted on the Sponsor’s websites and/or used in other Sponsor-selected media, and may be posted on other non-affiliated websites. Use of any automated or computer system to participate is prohibited and will result in disqualification. Normal Internet access and usage charges imposed by your online service may apply. If entering via mobile device, normal phone/data and usage charges imposed by your phone service may apply. Standard data rates may apply if entering via mobile device. Entries must be in keeping with Sponsor’s image, or they will be disqualified. The Entry may not contain obscene, profane, lewd, defamatory or inappropriate text; and may not include reference to nudity, acts of violence, acts that appear to cause injury or harm, or acts that are illegal or dangerous, as determined in Sponsor’s sole discretion. Entries (excluding any content that has been re-posted or shared) may not contain any third party (other than person described/depicted in Entry). Entrant has not won rights to, and may not contain any materials that violate or infringe (or may be at risk of infringing) any third party rights, including without limitation copyright, trademark rights, privacy rights (including portrayal in a false light), publicity rights, or other intellectual property rights. Entries should not contain brand names (other than Jared or First Light by Leo Schachter) or other personal or proprietary materials of any entity or person living or deceased. If any other living person is depicted in photo with you, they must have provided their consent for submission of such photo and if a minor is depicted, he/she must be your child/charge. Sponsor has the sole discretion to determine whether an entry qualifies as an Entry.  Any entry not in compliance with the above and which does not meet the requirements of these Official Rules will be disqualified. Sponsor and its designees shall have the right to edit, publish and use the Entries in any way and in any media for trade, advertising, promotional, and/or other purposes as Sponsor and/or its designees may determine without further compensation to Entrants or any third party. By entering, you agree to waive any rights you may have to the Entry submitted. 

  1. Grand Prize and Approximate Retail Values (“ARV”): One (1) Grand Prize Winner (“Winner”) will have their choice of either a ½ carat First Light Diamond pendant (ARV: $1,999.99), a ½ carat solitaire First Light Diamond ring (ARV: $2,499), or ¾ carat First Light Diamond studs (ARV: $2,299). Prize is nontransferable. No substitution or cash equivalent prize is permitted. Winner is responsible for all taxes and fees associated with prize receipt and/or use and will be issued a 1099 for the value of the prize. Actual/appraised value may differ at time of prize award. The specifics of the prize shall be solely determined by Sponsor. Ring sizes may vary by style.
  1. Winner Selection/Odds: On or about July, 1, 2019, one (1) Winner will be randomly selected from among all eligible Entries received throughout the Sweepstakes Period. Drawing will be conducted by the Administrator, an independent judging organization whose decisions are final on all matters relating to this Sweepstakes. The potential winner will be contacted by the Sponsor via email or Instagram Direct Message (depending upon the potential winner’s method of Entry) (“Notification”) and will be required to respond to the Notification with his/her contact information within 24 hours of receiving the Notification. The potential Winner will then be required to execute and return an Affidavit of Eligibility, Liability/Publicity Release (where legal) and Assignment of Rights within seven (7) days of notification or his/her Entry will be disqualified. If Winner notification is returned as non-deliverable, or if the Entrant fails to return the required verification documents from his/herself or respond within the required time frame, said Entrant will be disqualified. If the potential Winner is found to be ineligible or if they do not comply with the Official Rules, said Entrant will be disqualified. If an Entrant is disqualified for one of the reasons mentioned above, an alternate may be selected in the same manner for the applicable Winner as described above. The Winner will then be sent their prize via mail within 6-8 weeks after Winner verification. Odds of winning the Grand Prize are dependent upon the number of eligible Entries received throughout the Sweepstakes Period. 
  1. Publicity: Where permitted by law, Entry constitutes winner’s consent to Sponsor and its agents’ to the printing, publication, broadcasting, distributing, and use of winner’s name, likeness, photograph, Entry and/or personal information for promotional purposes in any media, worldwide, without further payment or consideration or, notice, review, or consent.
  1. Terms & Conditions: Sponsor reserves the right, in its sole discretion, to cancel, terminate, modify or suspend the Sweepstakes should virus, bug, non-authorized human intervention, fraud, or other cause beyond its control corrupt or affect the administration, security, fairness, or proper conduct of the Sweepstakes. In such case, Sponsor may select the potential winner from all eligible Entries received prior to and/or after (if appropriate) the action taken by Sponsor unless no Entries have been received and then the prize will go unawarded. Sponsor reserves the right, in its sole discretion, to disqualify any individual who tampers or attempts to tamper with the Entry process or the operation of the Sponsor or website or violates these Rules.
  1. Agreement to Rules: By participating, the Entrant agrees to be fully unconditionally bound by these Official Rules, and represents and warrants that Entrant meets the eligibility requirements. In addition, Entrant agrees to accept the decisions of Sponsor. The decisions of Sponsor are final and binding as they relate to the content of this Sweepstakes.
  1. Limitation of Liability: By entering, Entrant agrees to release Sponsor, Administrator, Sterling Jewelers Inc. and their subsidiaries, affiliates, advertising and promotion agencies, partners, representatives, agents, successors, assigns, employees, officers, and directors from any liability, illness, injury, death, loss, litigation, claim, or damage that may occur, directly or indirectly, whether caused by negligence or not, from: (i) such Entrant’s participation in the Sweepstakes and/or his/her acceptance, possession, use, or misuse of prize thereof; (ii) faulty, technical failures of any kind, including but not limited to the malfunction of any computer, cable, network, hardware, or software, or other mechanical equipment; (iii) the unavailability or inaccessibility of any transmissions, telephone, or Internet service; (iv) unauthorized human intervention in any part of the Entry process or the Sweepstakes; (v) electronic or human error in the administration of the Sweepstakes or the processing and selection of Entries.
  1. Disputes: This Sweepstakes is governed by the laws of the State of New York, without respect to conflict of laws doctrines. As a condition of participating in this Sweepstakes, each Entrant agrees that any and all disputes that cannot be resolved between the parties, and causes of action arising out of or connected with this Sweepstakes, shall be resolved individually, without resort to any form of class action, exclusively before a court located in city, state and county of New York having jurisdiction. Further, in any such dispute, under no circumstances shall Entrant be permitted to obtain awards for, and hereby waives all rights to, punitive, incidental, or consequential damages, including reasonable attorney’s fees, other than participant’s actual out-of-pocket expenses (i.e. costs associated with entering this Sweepstakes). Entrant further waives all rights to have damages multiplied or increased.
  1. Privacy Policy: Entrants’ personal details may be used by Sponsor in accordance with their privacy policy located at
  1. Winner List: For the name of the Grand Prize winner, send a self-addressed stamped envelope to: Love at First Light Giveaway Winner, 237 West Grand Ave., Escondido, CA 92025. Requests must be received no later than July 31, 2019, except for residents of states which prohibit a requirement that the envelope be stamped, in which case no stamp is required.
  1. Sponsor/Administrator: The Sponsor of the Sweepstakes is Leo Schachter Diamonds, LLC, 50 West 47th Street, Suite 2100, New York, NY 10036. The Administrator of the Sweepstakes is Yellow Line Productions, LLC, 237 West Grand Ave., Escondido, CA 92025.

This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with, Instagram. By participating in the Sweepstakes, each Entrant agrees to abide by these Official Rules, including all eligibility requirements, and understands that the results of the Sweepstakes, as determined by Sponsor and its agents, are final in all respects. The Sweepstakes is subject to all federal, state and local laws and regulations and where prohibited by law.

Consumer Disclosure: You have not yet won this prize. There is no purchase necessary to win.  One (1) Grand Prize has an approximate retail value of $1,999.99, $2,499.00 or $2,299.00 dependent upon selection. Odds of winning are dependent upon the number of eligible Entries received. Sweepstakes is sponsored by Leo Schachter Diamonds, LLC, 50 West 47th Street, Suite 2100, New York, NY 10036. Restrictions apply. Entry is limited to one (1) Sweepstakes Entry and one (1) Bonus Entry throughout the Sweepstakes Period. Entry is limited to legal residents of the fifty (50) United States (including the District of Columbia), who are 18 years of age or older, as of date of Entry. Void where prohibited by law. Employees of Leo Schachter Diamonds, LLC, Yellow Line Productions, LLC, Sterling Jewelers Inc, and their subsidiaries, affiliates, advertising agencies and their spouses, siblings, parents, children, grandparents, and grandchildren, whether as “in-laws,” or by current or past marriage(s), remarriage(s), adoption, cohabitation or other family extension, and any other persons residing at the same household whether or not related are not eligible. Entry deadline is June 30, 2019 at 11:59 p.m. ET.